Surfing is an industry with over 6 billion US dollars in sales globally, ranging from surfing equipment to surf lifestyle clothing. From surfing events to media operation, brands associated with surfing are very popular with both younger and older generations. As a brand new sport in China, industries related to surfing haven’t been developed and the potential is huge.

Surfing stands for a positive lifestyle and fearless attitude. It’s a great fit for the city of Hangzhou, “the Oriental Leisure City”. Surfing China Festival is part of “Hangzhou Leisure Expo”. Through this increasingly popular sport, more and more people all over the world will get to know Hangzhou as “the Best Tourist Destination” and “the City of Quality Life”. More and more tourists both in and outside China will fall in love with this beautiful city.